Infograph: Marketing benefits of drinks Serves & Specials

When marketing a drinks brand you are constantly looking for new ways to encourage interest in and purchase of your products.

All drinks brands will have a core range of regular sellers and many will use limited edition or ‘special’ product to provide added choice and interest on a seasonal or occasional basis.

Serves, on the other hand, offer creative ways to present a product, either on it’s own or as part of a mixed drink, cocktail or mocktail. Both approaches have their marketing benefits and I recommend drinks brands across categories consider both options as part of their marketing activity mix.

Check out my latest infograph below for an overview of the marketing benefits from each approach.